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Welcome to Shinwa Rules Co., Ltd.'s official homepage. We have celebrated the 40th anniversary of the company establishment last year. I would like to take this opportunity to thank all of our valued customers' continuous business and support as well as our highly skilled staff members who have devoted themselves to development and sales promotion of our great products.

'Make happy those who are near, and those who are far will come.'
We make this quote from Confucius as the corporate motto for establishment of the management stability and steady growth of our company. We believe we can enrich the society as well as ourselves by serving many useful purposes to our valued customers.

Shinwa has friendly corporate culture. We respect each employee's personal quality and cultivate his/her talent to the maximum extent. We aspire to evolve ourselves into the next level by building prosperity of future generation on a global basis by contributing innovative ideas crafted by exceptional talents nurtured in our company.

Shinwa provides our employees with systematic training program, such as growth induction in order to develop their careers and fulfill their personal life with satisfaction. ‘Kaizen' activity is one of programs. Staff members at all levels participate and contribute to improve any issues and concerns continuously. Our staffs are highly skilled in serving our valued customers with upmost quality and empathy.

I am proud of the following accomplishments we made over 40 years although environments surrounding us have changed drastically:

-Transforming ourselves into one of the largest corporation in Niigata prefecture with 3 manufacturing plants, 6 business offices and a logistics center in and out of Japan, as a result of our effort to change ourselves to adapt to ever changing business environment

- Establishing SHINWA brand and maintaining No.1 sales share of accurate metallic rulers since foundation of the company, and -Expanding sales volume significantly by meeting diversified customers' needs with development of various types of products aside of metallic rulers.
As a result of accomplishing these developments, although there were only a handful of staff members in the beginning, we became a large establishment with total number of employees worldwide exceeding 400.

There are varieties of “measuring" situations for length, weight, temperature and so on out there. Obviously, more accurate a measuring tool is, the more likely correct measured result it can obtain. However, there are significant numbers of manufactures are disregarding this principle and troubling many customers in reality.

Since ancient times, measuring instruments took important roles on every manufacturing activities and transaction. Although there are varieties of language, characters and measurement units around the globe, reliable and accurate measuring instrument so called “definite things" is treasured universally.

Every human activity, including fundamentals as clothes, food and housing and rapidly developed Information Technology for making people's live more comfortable would not have been realized without “definite things".

Shinwa is working toward the day people around the world recognize “SHINWA" as “definite things". Our promise is to make our best effort to meet our customers' needs and supply reliable and high quality measuring instruments.
Thank you very much for visiting Shinwa Rules Co., Ltd.'s official homepage.
Please come back again for more developments and our products updates.